FSSAI bars Dabur from selling products over misleading ‘100%’ claims

The Food Safety and Standards Authority of India (FSSAI) has issued orders barring Dabur India Limited from selling several of its major food products over the use of misleading ‘100%’ claims.
The action covers popular household items sold on the company’s website, including honey, apple cider vinegar, virgin coconut oil, sesame oil, cow ghee, coconut water, and coconut milk.
According to the regulator, the items were found featuring labels such as ‘100% Natural’, ‘100% Pure’, ‘100% Purity Guaranteed’, ‘100% Organic’, and ‘100% Tender Coconut Water’ in contravention of the Food Safety and Standards (Advertising & Claims) Regulations, 2018.
Further violations cited in the notice include the unauthorised use of the ‘Jaivik Bharat’ logo for Dabur Himalayan Organic Apple Cider Vinegar and Dabur Organic Honey, without a valid FSSAI organic endorsement.